{"id":370,"date":"2011-03-25T16:16:19","date_gmt":"2011-03-26T00:16:19","guid":{"rendered":"http:\/\/www.iambo.com\/blog2\/?p=370"},"modified":"2011-03-25T16:18:24","modified_gmt":"2011-03-26T00:18:24","slug":"purity","status":"publish","type":"post","link":"http:\/\/www.iambo.com\/blog2\/?p=370","title":{"rendered":"Purity"},"content":{"rendered":"<p><a href=\"http:\/\/www.iambo.com\/blog2\/wp-content\/uploads\/2011\/03\/New-SB-logo.png\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.iambo.com\/blog2\/wp-content\/uploads\/2011\/03\/New-SB-logo.png\" alt=\"\" title=\"New SB logo\" width=\"750\" height=\"560\" class=\"aligncenter size-full wp-image-371\" srcset=\"http:\/\/www.iambo.com\/blog2\/wp-content\/uploads\/2011\/03\/New-SB-logo.png 750w, http:\/\/www.iambo.com\/blog2\/wp-content\/uploads\/2011\/03\/New-SB-logo-300x224.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>Holding this new Starbucks logo-ed cup makes me happier, this is a perfect example of a brand that knows how to evolve its identity. Moving from Logo+Logotype+Tagline to just a Logo is the battle many creatives fight and lose on. I was in the Motorola batwing battle, (remember the slanted &#8220;MOTOROLA&#8221; and the tag &#8220;intelligence everywhere&#8221;?)  it took us two full years to convince them.<\/p>\n<p>I&#8217;m sure many will doubt this branding effort, but you can&#8217;t deny its impact in Non- English speaking countries, also known as &#8211; 75% of this planet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holding this new Starbucks logo-ed cup makes me happier, this is a perfect example of a brand that knows how to evolve its identity. Moving from Logo+Logotype+Tagline to just a Logo is the battle many creatives fight and lose on. I was in the Motorola batwing battle, (remember the slanted &#8220;MOTOROLA&#8221; and the tag &#8220;intelligence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/370"}],"collection":[{"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=370"}],"version-history":[{"count":2,"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/370\/revisions"}],"predecessor-version":[{"id":373,"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/370\/revisions\/373"}],"wp:attachment":[{"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=370"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.iambo.com\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}