Panera is a wonderful chain restaurant. I love everything they make, sandwiches, soup, bread, you name it. We're shooting a series of new items on their updated menu for this season, I was tasked to look after the shoot this time with a wonderful photographer Francine Zaslow. When she saw me carrying my bulky Hassleblad, she offered me some free film right away, that was awesome! Her studio is located in a converted drydock.
Its' amazing how much preparation we go through for shooting food porn, unlike some restaurant chains though, we're shooting the real thing, not some over waxed, airbrushed stuff.
Props for the shoot.
George is our food stylist, he prepares sandwiches with tweezers.
Every Panera restaurant has a certified baker in there, baking bread from fresh dough, I LOVE their bread.
Our AE Ryan
totally thought the bread was some hotdogs, lol