Got this book from Wieden Kennedy a while back, just saw it now when I returned home, oops, i meant Wieden "+" Kennedy. Its a picture book about the employees, a day in their life from anything to everything. Some interesting pictures, mostly diary style point-and-shoot pictures of mundane everyday stuff.
In the book there's a book mark and it says the following in English, Japanese, Dutch, and Chinese:
April Foos was written and photographed by the employees of Wieden+Kennedy Portland, New York, London, Amsterdam, shanghai and Tokyo on the occasion of W+K's 25th anniversary, April 1, 2007.
It was printed by ColorGraphics in Seattle using its Green Process, which, compared to standard printing, saved 150 fully grown trees, 63,933 gallons of water, 106 million BTUs of energy, 7074 pounds of solid waste, 13,929 pounds of greenhouse gasses, 188 pounds of aluminum and three pounds of volatile organic compound emissions. The paper is certified by the Forest Stewardship Council for responsibly managed forests.
While I liked this book for the idea it stood for, I didn't like the photos in them. Crafty photos are getting rarer and rarer these days, people need to respect their position behind a camera lense, not abuse it.
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