I finally watched this dvd, its brilliant. I personally don't really like the typeface, its a well designed typeface, but, as some of the designers pointed out, its over used, therefore, loses its freshness. Thank god england still reserves to Gil sans, and... I mean, if you're really into it, they also have that slightly goofier Johnston 22 for their tube stations, but I mean, see? Because its a bit goofy, its not being used in a lot of places, therefore, it retains its personality and eccentricity, thats what counts in today's world.
I loved how this dvd also talks about the roots of Helvetica, I got to finally see the inside of Linotype foundry, amongst other really really cool things, IF you're into design that is, hehe. Sagmeister has a bit in the DVD, glad I met him in Beijing.
Best take on Helvetica:" Its well balanced, a perfect harmony of push and pull, positive and negative space."
Worst take on Helvetica:" Look at it, the "O" has the same proportion as the "Y" its not designed with a personality, its an army!"
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