CONTACT INFO

bo@iambo.com
626-378-0871

PROFILE:



A native of some town you probably never heard of in China, and also southern California. Bo Deng is a seasoned creative currently working in Hong Kong.

After graduating from Art Center college of design in 2004, Bo left Los Angeles to pursue an advertising career in New York, but he was right away referred to Ogilvy & Mather Beijing, and soon after that, uprooted him self and became an repatriated expatriate. During his stay, Bo's written and art directed "China's most expensive tv commercial in 2006", (rumored to be currently ranked third in China's history or something) and won office's first ever broadcast Clio. He continued his work in Saatchi & Saatchi Beijing and produced notable work for Sony Ericsson, and Toyota. 

In early 2008 Bo returned to the states and worked for Mullen, Boston. He was privileged to work with some of the most talented people in the industry, together, they pushed boundaries with tough clients during the economic downturn and managed to push out award winning work for Panera Bread, The Grain Foods Foundation, and New England Aquarium.

In 2009 Bo moved to San Francisco to join Cutwater, that year he helped launch global campaigns for Persol, Rayban, and BNP Paribas. His biggest accomplishment in the office was turning three pictures of Steve McQueen purchased by Persol into an internationally recognized campaign. He also was responsible for littering the internet with hipsters wearing ray-ban themed t-shirts at SXSW 2010. 

After cutwater, Bo started to dabble into a variety of agencies to find his true calling, He's worked with Goodby Silverstein & Partners SF, AKQA SF, Team One LA, Deutsch LA, and BBDO Beijing, through them he covered a variety of clients, such as Lexus, Mercedes-Benz, VW, YouTube, HTC, Sprint (list goes on…) and launched some major campaigns like the Lexus 2012 rebrand, YouTube identity refresh, and Superbowl VW 2012 to name a few. 

In 2011, Bo became creative director for GAP at Y&R Shanghai, and looked ater the launch of Gap icons, introducing American classics such as the Gap-T and The Hoodie in China.

In 2013, Bo returns to the Ogilvy family and joined it's Asia headquarter in Hong Kong, and is currently eating his way through the city.